DUE TO THE HIGH NUMBER OF CRASHES ON THE DANIEL BOONE PARKWAY IN LAUREL, CLAY, LESLIE AND PERRY COUNTIES, THE KENTUCKY TRANSPORTATION CABINET WAS LOOKING FOR INNOVATIVE WAYS TO GET SOME TYPE OF PROJECT TO LETTING THAT WOULD POTENTIALLY REDUCE THE NUMBER OF CRASHES AND SAVE LIVES. WE COMMISSIONED A STUDY BY WILBUR SMITH ASSOCIATES TO EXAMINE THE ENTIRE PARKWAY AND RECOMMEND SHORT TERM AND LONG TERM IMPROVEMENTS TO REDUCE CRASHES. THE STUDY RECOMMENDED MANY THINGS, HOWEVER, ONE IN PARTICULAR, CENTERLINE RUMBLE STRIPS FOR THE LENGTH OF THE PROJECT, APPROXIMATELY 59 MILES. THE CENTERLINE RUMBLE STRIPS HAD BEEN USED IN OTHER STATES SUCH AS COLORADO AND DELAWARE TO REDUCE HEAD-ON CRASHES WITH SUCCESS. AN INNOVATIVE PR CAMPAIGN/PRESS CONFERNCE WAS LAUNCHED WITH THE THEME “LET’S GET READCY TO RUMBLE!” THIS PRESS CONFERENCE INCLUDED RUMBLE STRIP CUPCAKES, HOT DOGS, AND OTHER SNACKS, INNOVATIVE RADIO SPOTS, CAR SEAT SAFETY CHECKS , ETC. WITH RADIO, TV AND NEWSPAPER COVERAGE. WE WILL DO A POST STUDY LATER THIS YEAR TO DETERMINE THE INITIAL EFFECTIVENESS OF THE RUMBLE STRIPS!